Greg Herboek

Design Director — AI-Powered Products & Complex Systems

20+ years designing complex systems across AI, defense, enterprise SaaS, XR, and games. I've been embedded in AI product development since 2017 and use AI as a core part of how I research, prototype, and deliver today.

Virtualitics AI Platform

WEB, Desktop APP, AI

The AI platform transforms complex data into actionable insights through intuitive workflows and interactive dashboards, empowering businesses to make informed decisions across sectors.

Virtualitics VR

Desktop APP, Virtual Reality, AI

The VR platform integrates advanced AI, machine learning, and immersive data visualization, allowing users to explore data in virtual reality.

Ice Age Adventures

Mobile iOS, Mobile Android

Embark on a thrilling journey with beloved characters, solving puzzles and exploring diverse landscapes in the Ice Age world.

Country Friends

Mobile iOS, Mobile Android

Country Friends is a farming simulation game; players cultivate crops, raise animals, and collaborate with friends to build a thriving farm community.

PHUMP iT

Mobile APP, Augmented Reality, Pitch & Demo, Prototype

PHUMP iT is a tabletop augmented reality game where players flick a disk into cups to score points, offering fun and engagement for all ages.

Crayola Color Alive

WEB, Mobile App, Augmented Reality

Crayola Color Alive is a 4D coloring book experience that lets kids color and animate their creations with popular Disney IPs like Avengers and Frozen.