Virtualitics VR

Designing the First AI-Powered Collaborative 3D Data Platform

The Virtualitics Immersive Platform was not a web app. It was a standalone, AI-powered desktop application built for real-time multi-user collaboration, immersive 3D data exploration, and seamless transition between desktop and virtual reality with the push of a single button.

There were no design references to follow. No established patterns for this class of product existed. Everything was approached from first principles.

The platform

Users could map complex datasets across multiple dimensions simultaneously, run advanced machine learning routines through a simple smart mapping interface, and step inside their data in a shared VR environment where multiple people inhabited the same visualization in real time. Desktop and VR sessions were unified: what you saw on screen was exactly what you experienced in the headset, live, with your collaborators.

My role

I led all UI and UX design, built the 3D visual environments, and established the platform's core design system and interaction language from the ground up. I was hands-on across every layer: prototypes, mockups, 3D content creation, shader work, and the smart mapping system that made advanced ML routines accessible through simple inputs.

I drove R&D for new platform capabilities that opened new markets: photogrammetry asset pipelines that loaded real-world georeferenced terrain into the platform, 3D model rendering with custom shaders, collaborative annotation systems, and immersive data environments I prototyped and demonstrated directly to customers and program officers to win contracts.

As the platform matured, I transitioned from hands-on execution to building and scaling the team and processes that could sustain growth, establishing the foundation for the design organization that followed.

Customers and programs

The platform served Naval Special Warfare, Marine Corps intelligence programs, the Office of Naval Research, and enterprise customers including Kuehne+Nagel, where I served as project lead on a supply chain situation room built entirely in VR. Defense customers used it for pre-mission planning, post-mission analysis, and collaborative operator training.

Impact

• Principal Investigator on a Navy SBIR program for electronic signature analysis and mission planning in VR

• Delivered the photogrammetry pipeline enabling real-world terrain loading with geospatial data overlays and RF signature visualization

• Built the complete UI design system, 3D environments, and VR interaction model with no prior reference points

• Prototyped and demonstrated platform capabilities that directly contributed to early SBIR contract wins and federal customer acquisition