Virtualitics VR

Desktop APP, Virtual Reality, AI

Desktop APP, Virtual Reality, AI

2020

2020

Lead Designer, Head of Design

Lead Designer, Head of Design

Project info

Step inside the same data, together


The Virtualitics Immersive Platform let people explore multidimensional data on desktop and in a shared VR environment. Collaborators inhabited the same visualization in real time, moving between screen and headset within a live session.


Leading UI and UX meant connecting analytical controls, 3D environments, and a common interaction language across those two ways of working. The role combined interaction design and design-system foundations with technical exploration and prototypes.


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Advanced analysis, one action


Smart Mapping put advanced AI mapping behind a single action. The wider experience let people work with analytical controls on screen or explore the data spatially with others.


As the platform developed, my work expanded into building the team and design practices alongside the product.


Making dense data work visually


The desktop and VR experience included visualizations with millions of data points. Working closely with the Head of Engineering, my contribution focused on how the data and analytical routines appeared in the product, alongside the interaction design and visual systems that supported exploration.


About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

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© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.