Hi I'm Greg Herboek!

Hi I'm Greg Herboek!

Hi I'm Greg Herboek!

About

Design Director with 20+ years building complex products across AI platforms, defense systems, enterprise SaaS, XR, and games.

I've been working at the intersection of AI and design since 2017 — long enough to know the difference between AI as a feature and AI as a foundation. Today I use it as a core part of how I research, prototype, and deliver.

My work has reached 100M+ users, driven $300M+ in revenue, and contributed to $1B+ in federal contracts.

Experience

Lead UI UX Designer

Dec 2025 - Current

Head of Design

Contract Design & Consulting

Contract & Consulting

Mar 2012 - May 2019

Creative Director

Aug 2015 - Jan 2016

Design Director

Mar 2013 - Jul 2015

Creative Director

Oct 2005 - Jan 2012

3D Designer

Jan 2004 - Oct 2005

3D Generalist

Sep 2001 - Oct 2003

Skills

UX Design

UI Design

Product Design

Design Systems

Front-End Development

Data Visualization

Game Design

Design Sprint

Interaction Design

Design Strategy

Spatial UI / UX

UX Research

Leadership

Mentoring

No-Code

+ More

Tools

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.