Virtualitics AI Platform

WEB, Desktop APP, AI

2024

Head of Design

Virtualitics AI Platform App

Project info

Shaping an AI platform from concept to product vision

As Head of Design and UX at Virtualitics, I led design across AI-powered analytics and immersive experiences. My work connected long-term product direction with interaction design, prototypes, and technical execution for enterprise and government use.

My role

I led design efforts from early concepts toward a shared platform vision. Alongside hands-on work, I developed design-system foundations and cross-functional design practices that supported work across web, desktop, and immersive environments.

I explored concepts independently, then worked with leadership to integrate them into the platform. The existing work spans photogrammetry, collaborative annotation, and immersive data exploration. Design and prototypes made those possibilities tangible in support of major contract pursuits.

The design challenge

The design problem was helping people explore complex analytical information and understand AI outputs across different product surfaces. Interaction models, visual hierarchy, and prototypes helped connect technical capabilities with the tasks analysts and operators needed to perform.

Impact

  • Led design from early platform concepts toward a product vision shared with leadership and prospective customers.

  • Produced UX, prototypes, and system visualizations supporting federal research submissions and funded programs.

  • Credited as photogrammetry project lead in a Virtualitics presentation at NVIDIA GTC in 2019.

  • Explored new concepts and worked with leadership to bring capabilities into the platform.

  • Developed design-system foundations across analytical and immersive product experiences.

  • Combined hands-on technical design with the practices needed to support cross-functional delivery.

Defense and federal customers

Public Navy records document funded Virtualitics photogrammetry work combining geospatial data, machine learning, RF analysis, and collaborative visualization. Those records describe the company program; my contribution was in product vision, design, prototypes, and technical exploration alongside the wider team.

VAIP Take Action
VAIP Dashboard
VAIP Home
About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.

About

Design leader shaping digital products that scale. 20+ years in UX, games, and SaaS.

Navigation

Home

Projects

About

Social

© 2025 Greg Herboek · Designed in Austin · All rights reserved.