Ice Age Adventures

Redirecting the product toward exploration

Ice Age Adventures is a Gameloft mobile game combining exploration, resource collection, and puzzle play within the Ice Age world. My Design Director role included changing the project’s trajectory toward exploration gameplay.

My Role

I redirected the project toward exploration gameplay, shaping the experience as Design Director. This was a product-direction decision: design helped establish what the game would become, alongside the team’s work developing the wider experience.

The work formed part of my broader leadership across product portfolios and teams in games, connecting creative direction with the demands of production.

Results

I redirected the project toward exploration gameplay. My role is recorded in the Design Director credit for Ice Age Adventures; the final product was the work of a multidisciplinary team.

• Changed the project’s trajectory toward exploration gameplay.

• Provided design direction within the wider product-development team.

• Connected a strategic gameplay choice with the experience delivered in the game.