Crayola Color Alive

Product

Crayola Color Alive is an innovative product line that blends traditional coloring with augmented reality (AR). It allows children to color physical pages using Crayola markers or crayons and then use the Color Alive app to bring their creations to life in 3D on a smart device. The AR feature animates the colored characters, enabling interaction and even customization with special effects.

Color Alive also offers a range of themed coloring books, from fantasy creatures to superheroes, encouraging creativity and engaging kids with technology. It's designed to enhance traditional coloring by adding a modern, interactive twist.

My Role

As Creative Director, I led a team of 7 in the successful launch and release of licensed Avengers and Frozen models and coloring books. I oversaw both the creative direction and technical implementation of the new content, ensuring cohesive and high-quality outputs. In addition to managing the creative team, I collaborated with leadership to establish a strategic vision for upcoming projects, including Color Alive 2. This period marked the most impactful product improvements and successes to date, driven by innovative content and strategic foresight.

Results

The Crayola Color Alive app has accumulated over 2.2 million downloads since its launch. Recent activity shows the app gained approximately 11,000 installs in the past 30 days