PHUMP iT

Product

PHUMP iT is an innovative iOS app that blends augmented reality with engaging gameplay. This prototype demonstrates a unique way to interact with the real world through virtual content, offering a fresh and captivating experience for users.

Key Features:

• Augmented Reality Gameplay: PHUMP iT leverages AR technology to enhance traditional games by overlaying virtual elements onto the physical environment.

• Flick-to-Score Mechanic: The core gameplay involves flicking a washer into a cup, blending physical dexterity with virtual scoring to create an addictive, simple challenge.

• Drink Coaster Mode: Users can scan their drink coasters to transform them into virtual targets, adding a personalized and dynamic element to the game.

Potential: As a proof of concept, PHUMP iT showcases the potential of AR in gaming, offering a glimpse into how virtual and physical worlds can seamlessly interact. Its engaging gameplay and unique features position it well for mass market appeal, paving the way for future innovations in interactive entertainment.

My Role

As the sole creator of the PHUMP iT product demo, I developed it as a personal exploration of design around the integration of physical and virtual gameplay. I was responsible for every aspect of the project, from content creation and gameplay design to technical implementation. This project allowed me to build a comprehensive case study, exploring production and funding possibilities for its future development.

Results

PHUMP iT stands as a compelling case study in the intersection of augmented reality (AR), gameplay design, and digital interaction. This product demo, created with a keen interest in emerging technologies, highlights how innovative concepts can captivate industry leaders and shape future directions.

Project Results:

• Innovative AR Integration: PHUMP iT effectively demonstrated the potential of AR to transform traditional gameplay. By merging physical and virtual elements, the app showcased how AR can create immersive and interactive experiences that appeal to a wide audience.

• Industry Impact: The demo attracted significant attention from major players in the entertainment and gaming industries. Multiple meetings were held with prominent entities such as Disney and leading game studios, driven by the unique combination of AR and engaging gameplay mechanics. These discussions underscored the potential of PHUMP iT to influence future projects and highlighted the innovative approach to digital gameplay.

• Strategic Pivot: Despite the positive reception and interest from industry leaders, the decision was made to put the PHUMP iT project on hold. The shift in focus was driven by emerging priorities in artificial intelligence (AI) and virtual reality (VR), reflecting the evolving landscape of technology and its impact on interactive experiences.

Conclusion: PHUMP iT exemplifies a successful exploration of AR and digital gameplay, showcasing how emerging technologies can lead to meaningful industry engagement. The project not only demonstrated the capabilities of AR but also positioned you as a forward-thinking creator in the tech and gaming sectors. Although the project is on hold, its legacy continues to inform and inspire future developments in AI and VR, highlighting the ongoing evolution of interactive technology.